What is a tagline for a company?

In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand's identity, purpose, and values in a creative way that makes it stick with your audience.

What is a catchy tag line?

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: "When I see [tagline], I think [company]."

Can a brand have 2 taglines?

Slogan. ... A company may have multiple slogans.

What is Apple's slogan?

Apple's New Motto: “Think Different — But Not Too Different”

What is Nike's slogan?

The man behind Nike's famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike's first major television campaign in 1988.

What is Coca Cola's tagline?

Even the world's largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola's chief marketing officer Marcos de Quinto, recently changed their tagline to 'Taste the Feeling' this year after 7-year-old slogan “Open Happiness”.

Does a tag line need quotes?

2. Don't Quote Your "Tagline" Before you put your tagline in quotes, ask yourself why you want to put it in quotes...and then don't put it in quotes. Quotes make your statement look like an “as-if” or a figure of speech, rather than a fact.

What is Adidas tagline?

The Adidas Slogan: “Impossible is Nothing” to “Adidas is All In” Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the old Adidas slogan, “Impossible is Nothing.” Adidas changed their slogan to “Adidas is All In” in 2013.

What is Burger King's slogan?

Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand's longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers' way of life rather than the chain's food and service.

What is Dior slogan?

Dior's slogan T-shirts have become an expected part of every collection since the appointment of Maria Grazia Chuiri in 2016. ... This season's slogan - "Sisterhood is powerful" - came via Robin Morgan's seminal 1970 book of the same name.

Bond With The Best which company tag line?